Zoe Bradley & Olivia Burton collaborate on first brand campaign AW17

ZOE BRADLEY & OLIVIA BURTON AW17

Moving into a new area of printed florals on a much smaller more delicate scale!

Bradley brought a real sense of wilderness to the brief. Creating a sense of magic and a dreamlike quality to the compositions by playing with the subtle colours and textures. The delicate nature of the flowers echoed the sense of craftsmanship of the small delicate flowers painted onto the new Bloom collection of watch dials.

zoebradleydesign-oliviaburton-advertising-campaign-flowers-paperflowers-metalic-4_large

To create the Campaign design Bradley went into her rural surrounding of the studio and took many of her own photographs of real flowers. Collecting bundles of different varieties of flowers to be photographed. Some of these flowers and foliage were quite literally foraged from local hedgerows, which helped in translating the wild hand picked nature of the finished compositions.

zoebradleydesign-oliviaburton-advertising-campaign-flowers-paperflowers-metalic-2_large

After a careful edit, these photographs were then tinted to the pastel tones of the collection and printed onto a special paper, that could be manipulated to form a 3D styled edge.

zoebradleydesign-oliviaburton-advertising-campaign-flowers-paperflowers-metalic-1_large

Bradley explored flowers that had contrasting textures and petals, along with grasses, leaves and stems that would trail off to help build up the layers of depth in the set.

zoebradleydesign-oliviaburton-advertising-campaign-flowers-paperflowers-metalic-5_large

The composition of The Bloom set design was also inspired by the author and naturalist Edith Holden’s ‘The Country Diary of an Edwardian Lady’ where she documented in words and images of the floral and fauna of the British countryside.

Bradley used a soft pastel palette of lilac, nude, pinks, grey and rose gold, to compliment the Olivia Burton AW17 Abstract Floral range. The flowers added a sense of feminine romance and beauty to the campaign.

zoebradleydesign-oliviaburton-advertising-campaign-flowers-paperflowers-metalic-6_large

Working with Photographer Marie Valogne’s who’s beautiful lighting subtly captured the paper sets casting light and shadow over the carefully positioned flowers. The photographers eye for detail highlighted the delicate nature of these hand-cut paper flowers.

zoebradley-paperartist-metalic-paperflowers-design-advertising-campaign-olviaburton_copy_large

The end result was a beautifully hand cut paper set of Abstract Florals to launch the NEW floral designed watches by Olivia Burton.

Screen_Shot_2017-11-30_at_12.06.37_large

Zoe Bradley & Galleria Melissa – Neon Garden at Covent Garden

ZOE BRADLEY & GALERIA MELISSA – NEON GARDEN

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley’s own thoughts.

7-zoebradley-paperart-neongarden-melissa-paperflowers-neon-bright-designPhotography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden’s iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley’s idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

2-zoebradley-neongarden-melissa-neon-bright-paper-paperflowers-paperartistPhotography by Melvyn Vincent

The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

DCZq2xpXgAAJMn0_largePhotography by Melvyn Vincent

The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation. This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism.

A Quote Bradley found says:
‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

Neon-Garden-4_opt_largePhotography by Melvyn Vincent

When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

IMG_0553_large

Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley’s creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

url_largePhotography by Melvyn Vincent

As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:
“My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette.”

IMG_8734_large

400 hand-sculpted flowers we’re created from Bradley’s studio and sculpted into a series of landscapes that we’re photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl.

IMG_0497_large

Bradley’s idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work.

IMG_0539_large

There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

Zoe Bradley & Harrods Social Butterflies campaign

CELEBRATING BRITISH SUMMER SOCIAL SEASON

As a special tribute to iconic London store Harrod’s, Social Butterflies campaign, Zoe Bradley was asked to create a store-wide moment that celebrates the British Summer Season at Harrods. The bespoke butterfly chandelier was unveiled in-store on 15th May as a central feature located within the entrance hall of the newly refurbished Door 5 escalator.

DB1X0456_large

Bradley in the studio creating the initial design

This spectacular installation is one of  Bradley’s largest to date measuring 5m x 4m. Bradley was specially commissioned to design this spectacular installation made up of over 4,000 blue, laser-cut butterflies. The creation is a testament to Bradley’s truly unique and intricate work.

Bradley says:
“I wanted to make something bold and beautiful, but also quite clean-lined and modern. I knew I wanted to focus on the colour of the Blue Morpho Butterfly and create this floating sculpture after watching a YouTube film of an enormous swarm of Monarch butterflies migrating to Mexico. Millions of them were flying in synchronicity like they were performing a poetic dance – it was breath-taking.”

IMG_3576_large

The Harrods window at Door 5 where Bradley’s chandelier hangs.

Bradley says:
“I was thrilled to be asked,” “After all, Harrods is an iconic store and has a huge International audience. I started by visiting the space. When you enter door five at Hans Crescent, it is very impressive with a strong Art Deco feel to the hall. In effect, the space itself was a great starting point. It’s like an art gallery, but in a retail setting. I wanted the design of the chandelier to the Art Deco design of the space, but also bring a touch of modernity with the silhouette.”

IMG_3577_large

The original paper butterflies were design and hand painted by Bradley and then cut out or pleated into shape.

“The real challenge on this commission has been translating the piece from hand-sculpted paper to a fine plastic which is a new material for me. Also due to the scale of the piece at 5m x 3m and incorporating over 5000 butterflies, it needed to be made with a production company in London. This was certainly a departure for me, as, I usually work from design through to manufacture within my own design studio. On this occasion I was able to watch it’s creation from cutting floor to final 3D sculpture”, says Bradley.

social-butterflies-tote-bag_000000000005627967-1_jpg_large

“In the initial design stages it was important for me to capture the texture of the Butterfly wings using brush strokes applied onto an iridescent paper. I designed a series of hand painted metallic butterflies incorporating delicate folds and lace cut out designs into the wing shape to give depth and movement. This design was captured photographically and printed onto the plastic surface giving the impression of folds in the light and shadow of the print.”

IMG_4074_largeAbove: Millington Associates Production team working in there studio on the production of the butterfly chandelier.

Bradley says:
“My work is based upon repeat textiles the organic formation of the textile is important. There is a lot of attention to detail as the my sculptures are created by hand, which can require hundreds of man hours.

4-harrods-harrodssummer-zoebradleydesign-paperart-paperartist-design-art-paperbutterflies-papaer-installation_largePhotography by Melvyn Vincent

“My aim is for visitors and shoppers as to feel like they have been transported to a tropical place. To be pulled in by nature. The piece is huge, so it means you get to see if from all different angles as you move around the store. I wanted the shoppers to feel as though they’re being surrounded by butterflies.”

Bradley designed a special set of souvenir goods for Harrods including a Tote bag, note book and plastic drinking cup. These included the signature hand painted butterfly design by Zoe Bradley for this special commission which meant the public could take a little piece of the Social Butterflies campaign home with them!

Below: One of the two designs Zoe Bradley for Harrods Tote bags

social-butterflies-tote-bag_000000000005627967-1_large

The Social Butterfly campaign is in store until 20th June. Harrods will be hosting a series of in-store events and special promotions during this period to highlight the store wide campaign. The limited edition Zoe Bradley + Harrods merchandise is available from the gift area and online at www.harrods.com.

Game of Thrones Exhibition will feature Zoe Bradley Red Rose Corset

ZOE BRADLEY & GAME OF THRONES

Fans of the HBO series Game of Thrones will have a chance to visit an art gallery next week filled with a huge range of artwork inspired by the award winning programme. We are delighted that celebrated paper artist Zoe Bradley has been asked to take part in this exciting Pop Up exhibition in East London. Celebrating the release of Season 6 available now on Digital download and releasing on Blue-Ray & DVD on 14th November, Game of Thrones, fans will get the opportunity to see original pieces of work and inspirational pieces from the characters to never seen before storyboards, along with an exclusive look at costume sketches and other behind the scenes material.

got-finale-recap-lead_large

 A number of ambitious and innovative creations inspired by the characters and themes of the TV show will be on display in the Game of Thrones Art Gallery at 135 Bethnal Green Road in London’s Shoreditch from Thursday 10th – Sunday 13th November.
game_of_thrones_wardrobe_a_l_large
Costume Designers from GoT from Season 1 – 5 from L: Michele Clapton & Michele Carragher. Photo: Perry Ogden
The exhibition will also feature never before seen sketches from the shows creators, including original storyboards from the series story boarder William Simpson and costume sketches and jewellery by Michelle Clapton, including the MEY for Game of Thrones.
9aba4c39de42d764f19fe86e10fe3b32_large
Installations and artwork will feature a variety of materials including wood, paper, embroidery, chain mail and mosaic tiles to large-scale prints from illustrators, painters and graphic designers.
Screen_Shot_2016-09-26_at_13.22.50_large
The Red Rose Corset made entirely from paper
Zoe Bradley has chosen to exhibit her Red Rose corset, first commissioned by Sotheby’s London earlier this year, as an inspired piece of costume from Game of Thrones Season 4 and in particular the Purple Wedding. The blood red rose corset (part of a much bigger dress) is a tribute to Natalie Dormer’s character Margaery Tyrell, in which the rose is used to represent the House of Tyrell.
759998_GOT_MP_091313_EP402-3559_1__gallery_main_large
The detailed hand rolled Rose train of Margaery Tyrell Wedding Dress
The Red rose paper corset, adorned with red Swarovski crystals is an exaggerated silhouette to create more drama and theatre than Margaery’s actual wedding dress. However the detail of the hand rolled Briar Roses that crept around her dress in the Lion and the Rose episode in Season 4 is full of dark symbolism.
IMG_3478_large
The Red Rose & ruffle dress as it first appeared on show at Sotheby’s
Zoe Bradley’s creation echoes this symbolism with the red blood paper roses, marking the imminent bloody death of Margaery’s husband King Joffrey.
The variety of work on display from talented UK artist will ensure this is a must visit exhibition by any Game of Thrones fan or general art enthusiast.
Fan Art competition that ran on the HBO UK website invited fans of the show to awaken their artistic flair and ten talented winners were chosen by Issac Hempstead-Wright (Bran Stark in the show) and these will be displayed alongside the working artist creations.
Winter is Coming: Bran Stark played by actor Issac Hempstead Wright elected some art pieces that will be on show at the Pop Up exhibition
Event Details:
FREE ENTRY
Thursday 10th – Friday 11th November (Noon-9pm)
Saturday 12th – Sunday 13th November (10am – 6pm)
135 Bethnal Green Road London E2 7DG

Zoe Bradley creates Red Rose Dress for Chatswood Chase Sydney

ZOE BRADLEY CREATES RED ROSE DRESS FOR CHATSWOOD CHASE SYDNEY

‘Fashion can create a dream, create fantasy. Its a kind of theatre’. says American Vogue Editor in Chief Anna Wintour and we couldn’t agree more with her. British paper artist and former fashion designer Zoe Bradley has created a large scale piece of theatre with her most recent commission the Red Rose Dress. Asked by prestige shopping centre, Chatswood Chase in Sydney to create a special piece of paper art that reflected the new season of Spring fashion collections, Zoe and her team got to work on designing and making the bespoke paper gown back in August.

IMG_0074_large

It’s not the first time of course that Bradley has created something so spectacular and theatrical. Previous couture style creations have been installed both in Sotheby’s London and Chelsea Design Centre, London. What always surprises the people that come to view these applied art pieces is the fact they are made entirely from paper. A material Bradley has built her name and brand on over the last decade, since leaving the house of the late great designer, Alexander McQueen, where creating wearable art with unconventional materials was seen as ground breaking.

IMG_0082_large

The dress was designed in the UK and the metal framework that supports the 3 metre high and 4 metre long dress was manufactured in Sydney under Zoe Bradley’s design and specifications. ‘My aim was to create a modern topiary like floral gown created entirely from red roses’ comments Bradley.

IMG_0068_large

Decorated with 392 individual rose’s and with over 12,000 petals individually hand curled, it took Zoe and her team over 100 hours of work both in the UK and Sydney to produce the breathtaking gown.

IMG_0054_large

John Klein, Marketing Manager for Chatswood Chase, comments ‘Our customers are absolutely loving it’. The Red Rose dress will be on display until the 30th November.

To see more magical work in paper by Zoe Bradley visit www.zoebradley.com