Zoe Bradley & Harrods Social Butterflies campaign

CELEBRATING BRITISH SUMMER SOCIAL SEASON

As a special tribute to iconic London store Harrod’s, Social Butterflies campaign, Zoe Bradley was asked to create a store-wide moment that celebrates the British Summer Season at Harrods. The bespoke butterfly chandelier was unveiled in-store on 15th May as a central feature located within the entrance hall of the newly refurbished Door 5 escalator.

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Bradley in the studio creating the initial design

This spectacular installation is one of  Bradley’s largest to date measuring 5m x 4m. Bradley was specially commissioned to design this spectacular installation made up of over 4,000 blue, laser-cut butterflies. The creation is a testament to Bradley’s truly unique and intricate work.

Bradley says:
“I wanted to make something bold and beautiful, but also quite clean-lined and modern. I knew I wanted to focus on the colour of the Blue Morpho Butterfly and create this floating sculpture after watching a YouTube film of an enormous swarm of Monarch butterflies migrating to Mexico. Millions of them were flying in synchronicity like they were performing a poetic dance – it was breath-taking.”

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The Harrods window at Door 5 where Bradley’s chandelier hangs.

Bradley says:
“I was thrilled to be asked,” “After all, Harrods is an iconic store and has a huge International audience. I started by visiting the space. When you enter door five at Hans Crescent, it is very impressive with a strong Art Deco feel to the hall. In effect, the space itself was a great starting point. It’s like an art gallery, but in a retail setting. I wanted the design of the chandelier to the Art Deco design of the space, but also bring a touch of modernity with the silhouette.”

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The original paper butterflies were design and hand painted by Bradley and then cut out or pleated into shape.

“The real challenge on this commission has been translating the piece from hand-sculpted paper to a fine plastic which is a new material for me. Also due to the scale of the piece at 5m x 3m and incorporating over 5000 butterflies, it needed to be made with a production company in London. This was certainly a departure for me, as, I usually work from design through to manufacture within my own design studio. On this occasion I was able to watch it’s creation from cutting floor to final 3D sculpture”, says Bradley.

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“In the initial design stages it was important for me to capture the texture of the Butterfly wings using brush strokes applied onto an iridescent paper. I designed a series of hand painted metallic butterflies incorporating delicate folds and lace cut out designs into the wing shape to give depth and movement. This design was captured photographically and printed onto the plastic surface giving the impression of folds in the light and shadow of the print.”

IMG_4074_largeAbove: Millington Associates Production team working in there studio on the production of the butterfly chandelier.

Bradley says:
“My work is based upon repeat textiles the organic formation of the textile is important. There is a lot of attention to detail as the my sculptures are created by hand, which can require hundreds of man hours.

4-harrods-harrodssummer-zoebradleydesign-paperart-paperartist-design-art-paperbutterflies-papaer-installation_largePhotography by Melvyn Vincent

“My aim is for visitors and shoppers as to feel like they have been transported to a tropical place. To be pulled in by nature. The piece is huge, so it means you get to see if from all different angles as you move around the store. I wanted the shoppers to feel as though they’re being surrounded by butterflies.”

Bradley designed a special set of souvenir goods for Harrods including a Tote bag, note book and plastic drinking cup. These included the signature hand painted butterfly design by Zoe Bradley for this special commission which meant the public could take a little piece of the Social Butterflies campaign home with them!

Below: One of the two designs Zoe Bradley for Harrods Tote bags

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The Social Butterfly campaign is in store until 20th June. Harrods will be hosting a series of in-store events and special promotions during this period to highlight the store wide campaign. The limited edition Zoe Bradley + Harrods merchandise is available from the gift area and online at www.harrods.com.

Game of Thrones Exhibition will feature Zoe Bradley Red Rose Corset

ZOE BRADLEY & GAME OF THRONES

Fans of the HBO series Game of Thrones will have a chance to visit an art gallery next week filled with a huge range of artwork inspired by the award winning programme. We are delighted that celebrated paper artist Zoe Bradley has been asked to take part in this exciting Pop Up exhibition in East London. Celebrating the release of Season 6 available now on Digital download and releasing on Blue-Ray & DVD on 14th November, Game of Thrones, fans will get the opportunity to see original pieces of work and inspirational pieces from the characters to never seen before storyboards, along with an exclusive look at costume sketches and other behind the scenes material.

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 A number of ambitious and innovative creations inspired by the characters and themes of the TV show will be on display in the Game of Thrones Art Gallery at 135 Bethnal Green Road in London’s Shoreditch from Thursday 10th – Sunday 13th November.
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Costume Designers from GoT from Season 1 – 5 from L: Michele Clapton & Michele Carragher. Photo: Perry Ogden
The exhibition will also feature never before seen sketches from the shows creators, including original storyboards from the series story boarder William Simpson and costume sketches and jewellery by Michelle Clapton, including the MEY for Game of Thrones.
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Installations and artwork will feature a variety of materials including wood, paper, embroidery, chain mail and mosaic tiles to large-scale prints from illustrators, painters and graphic designers.
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The Red Rose Corset made entirely from paper
Zoe Bradley has chosen to exhibit her Red Rose corset, first commissioned by Sotheby’s London earlier this year, as an inspired piece of costume from Game of Thrones Season 4 and in particular the Purple Wedding. The blood red rose corset (part of a much bigger dress) is a tribute to Natalie Dormer’s character Margaery Tyrell, in which the rose is used to represent the House of Tyrell.
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The detailed hand rolled Rose train of Margaery Tyrell Wedding Dress
The Red rose paper corset, adorned with red Swarovski crystals is an exaggerated silhouette to create more drama and theatre than Margaery’s actual wedding dress. However the detail of the hand rolled Briar Roses that crept around her dress in the Lion and the Rose episode in Season 4 is full of dark symbolism.
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The Red Rose & ruffle dress as it first appeared on show at Sotheby’s
Zoe Bradley’s creation echoes this symbolism with the red blood paper roses, marking the imminent bloody death of Margaery’s husband King Joffrey.
The variety of work on display from talented UK artist will ensure this is a must visit exhibition by any Game of Thrones fan or general art enthusiast.
Fan Art competition that ran on the HBO UK website invited fans of the show to awaken their artistic flair and ten talented winners were chosen by Issac Hempstead-Wright (Bran Stark in the show) and these will be displayed alongside the working artist creations.
Winter is Coming: Bran Stark played by actor Issac Hempstead Wright elected some art pieces that will be on show at the Pop Up exhibition
Event Details:
FREE ENTRY
Thursday 10th – Friday 11th November (Noon-9pm)
Saturday 12th – Sunday 13th November (10am – 6pm)
135 Bethnal Green Road London E2 7DG

Celebrating Olympic success with Team GB at British House Rio

ZOE BRADLEY & RIO OLYMPICS CHANDELIER

Entrance_British_House_Chandelier_d1b48eee-a86f-42f3-8deb-972e1fef6b5c_largeThe entrance to British House with Zoe Bradley’s paper chandelier greeted Team GB & guest’s.  

After Team GB’s most successful Olympic Games to date, we reflect on the last incredible 16 days in Rio and like a ripple effect, the feel good factor its left in its wake, that will inspire a whole new generation of sporting talent.  Team GB won medals in 19 events, more than they achieved in London four years ago. Since last weekend British athletes have appeared unstoppable in their quest to attain or in many cases retain Olympic medals. It has been an incredible sporting event to witness and we have been honoured to have had a piece of Zoe Bradley paper art hanging within the beautifully transformed space of British House.
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A view from underneath the Zoe Bradley chandelier at British House
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Olympic Canoe Slalom Gold medallist Joe Clarke.
The old colonial style architecture of the building set within Rio’s Botanical Gardens in Parque Lage could not have been better placed. In the shadow of the iconic  and monumental Christ the Redeemer it has been Team GB’s hospitality residence during the Games. We couldn’t have possible predicted before these Games in Rio that so many British athletes would be collecting such an impressive medal haul and having their photo taken in front of our paper floral chandelier.
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Olympic Gold medallist’s Katie Archibald & Elinor Barker for Team Pursuit Cycling
It was the very impressive and decorative doomed entrance that the hundreds of paper floral garlands hung from a circular structure. Made up of three rings, that decreased in size, rather than the more symbolic interlocking five rings, the colourful iridescent paper was illuminated both day and night, welcoming Team GB athletes their families and guest’s into a home from home environment where they could relax and share their success and most importantly switch off from the pressures of competing within the Olympic Park or other competing venues.
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Olympic Medallist’s David Florence & Richard Hounslow won Silver in the Men’s double Canoe Slalom
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A delighted Bryony Page jumps for joy after winning a Silver medal in Trampolining
Perhaps now the very late nights of the past fortnight have been put to rest and the many dark circles that hung less graciously than the Olympic flag from our eyes have started to lift, we can truly appreciate what coming second on the medal board, ahead of vast nations such as China and Russia means to our small but great nation.
We hoped by adding the colour gold into the paper floral garlands that it would offer some incentive and inspiration to our athletes. Little did we know when it was hung in place 2 weeks ago, just how symbolic the gold would become and how dominant the colour would be for our most inspiringTeam GB yet.
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Golden Olympians: Team GB success in the rowing both in the Men’s Fours and the women’s pairs. From Left to Right: Mohamed Sbihi, George Nash, Helen Glover, Heather Stanning, Alex Gregson, Constantine Louloudis
It seems the chandelier that everyone has had to pass under into British House reflected some of its glory and colour, namely gold onto Team GB, bringing them Olympic success.
Bring on the Great! Bring on Tokyo 2020!

Zoe Bradley Impresses Team GB British House at Rio Olympics with Huge Paper Chandelier

ZOE BRADLEY & TEAM GB BRITISH HOUSE 

We are only into Day 5 at the Rio Olympic Games in Brazil and @TeamGB have edged ahead of their Olympic medal haul from London 2012. The sunny feel good factor emanating from Brazil is a welcome tonic to our dull British summer back home. Naturally the team at Zoe Bradley have another reason to be cheerful along with Team GB bringing back the medal hardware from Brazil, as we celebrate with them over at British House Rio, where the athletes and invited guests can take some much need time out and enjoy the historic house’s temporary refit with comfortable furnishings from a host of British brands.

BHR_Luke_Garcia_day1_HR_-78_largeView from below the Zoe Bradley floral paper chandelier at the entrance to British House. Team GB’s hospitality venue for Rio 2016.
Photo Credit: Nina Pennick

In case you have missed it (our advice is to simply look up) on entering up from the steps to the impressive entrance, you are faced with a huge circular chandelier. Its bright, its cheerful and will hopefully only add to the warm celebratory glow of those fortunate enough to visit Team GB’s British House.
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Close up detail of the hundreds of hand curled paper petals that make up the cascading paper chandelier in Team GB’s British House. Photo credit: Nina Pennick
We were delighted to take on this very special commission when Zoe Bradley was asked to design and create a chandelier that was ‘colourful, inspiring, something that evoked a celebration’.
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Zoe Bradley paper ring chandelier hanging in the entrance of British House, Parque Lage, Rio de Janerio Brazil.
We understand athletes and guest’s have been impressed by the scale of the hundreds of drops of brightly coloured flowers. The hand curled paper flower heads, based on the local Bougainvillea plant, was created and made from our studio in Wales UK and exported to Rio. Each day it gives us a smile and a sense of true patriotism as the coverage of @teamGB hard work and achievements get the rewards and recognition they all so deserve.
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The colourful chandelier made up of hundreds of hand curled paper flowers hangs in the entrance to British House, Rio Brazil. Photo Credit: Nina Pennick
Realising this large scale hanging piece, required long hours, attention to detail, execution of finish and an impressive presentation. These same qualities reflect the dedication from our own talented athletes, yet it would be churlish to compare an athletes years of hard work and determination with our own efforts of raising the chandelier in British House. We however, are incredibly proud and privileged to be a part of this global sporting event in Rio and wish every athlete that has to walk under our  chandelier that it gives each and every one an extra bit of luck and inspiration to go out and enjoy their Olympic experience.
https://www.britishhouserio.com/sponsor/zoe-bradley/

Paper Artist Zoe Bradley Talks On How Fashion & Art Inspire Her Work

ZOE BRADLEY TALKS ON HOW FASHION & ART INSPIRE HER WORK AT ROYAL ACADEMY OF ART

‘Craftmanship combined with silhouette is the handwriting of Zoe Bradley.’

“My precious experience working with Alexander McQueen at such a seminal moment in his career, ignited in me a real love of craftsmanship and detail’ says paper artist Zoe Bradley.

This really is where her career path took a left field turn. Instead of pursuing the normal route of ready to wear design, Bradley found a love and passion for creating extreme silhouettes in unusual materials. Working at McQueen’s studio led Bradley into sourcing materials, such as wood, metal and raffia. Today, Bradley choice of material is paper. She has developed her techniques over the past 10 years in what she describes as “A truly unique hand sculpted product that celebrates the beautiful and natural forms found in nature.”

34d6a6490f181db8ba207405725cfa14_largeThe winged plywood corset designed by Alexander McQueen and created by Bradley for his no 13 show 1999

Ahead of this Friday’s Talk at the Royal Academy of Arts in London, Zoe Bradley will be discussing her journey from it’s humble beginning to where she is today. Fashion Editor and muse, Isabella Blow, championed Bradley’s early work. Blow loved her final graduate collection. She made her stamp of approval by photographing it for the cover of the Sunday Times Style magazine.

ZB_Final_collection_largeZoe Bradley’s final Graduate Collection as featured in The Sunday Times Style by Isabella Blow

‘I was drawn to the spectacle of the fashion show that bordered on performance art’ says Bradley. She cites Hussein Chalayan, Comme des Garcon, John Galliano and Alexander McQueen as inspirational designers. Mavericks in their design field, who were the exception. Not content with just showing their collections up and down a runway, they pushed boundaries and created theatre. Bradley knew she HAD to work with McQueen, whose vision she admired, respected and above all felt emotionally inspired by.

After joining the team as an intern in 1997, Bradley was given the role of showpiece maker working exclusively on the more unusual commissioned pieces that were very often not from fabric. Working closely from his sketches and specialist craft makers she assisted in creating some of the most iconic pieces in fashion, most recently seen in the exhibition Savage Beauty at New York’s Metropolitan Museum and more recently at the sell out show in London’s V&A museum.

As Bradley will explain in this Friday’s talk at the Royal Academy of Arts, these were defining moments in creating the spectacle and drama out of an everyday material. Paper.

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The pleated paper dress designed and created by Zoe Bradley for Michiko Koschino show 2005. Photo courtesy of Ram Shergill
From pleated showpieces for Michiko Koschino to creating a magical christmas  window for London store Liberty, Bradley’s path was set to become a paper visionary designer offering a bit of magic into the world of retail.
LIBERTY-_XMAS_WINDOWS_2005_-_062_largeWork in progress: Creating one of the paper headpieces for Liberty of London Christmas window 2005

Other commissions followed from Tiffany & Co, where Bradley designed and created 146 bespoke windows for their global christmas campaign. Inspired by Fairytales, the work resulted in a perfectly executed story book in a glass box.

Window4_largeOne of the five Fairytale scenes, designed and created in paper by Zoe Bradley for Tiffany & Co Global window campaign for Christmas 2009

From International windows that span from New York to Berlin, London to Hong Kong, Bradley has worked on creating some magical sets for advertising campaigns and produced detailed paper works of art for some of the best and well known magazines in publishing. Her work has been exhibited in Amsterdam and London’s Sotheby’s and appeared in numerous books on paper art.

LONDON, ENGLAND - JANUARY 14: A gallery technician adjusts paper sculpture shoes adorned with Swarovski crystals. At Sotheby's on January 14, 2016 in London, England. (Photo by John Phillips/Getty Images for Sotheby's)

If you’d like to hear Zoe Bradley talk more in detail about her life in paper and how fashion and art have really had a lasting influence on her work, please secure your place for this Friday’s insightful ‘In Conversation with …’event at Royal Academy of Art. Places are limited and the event would normally be open only to Friends of the Academy, who this week have been celebrating with all kinds of inspiring events from Talks to Workshops. The Zoe Bradley Talk takes place this Friday 20th May from 7pm – 8.30pm.

You can confirm your attendance by sending an email to the link below stating its for the Zoe Bradley Talk this Friday.

friends.events@royalacademy.org.uk

Places are STRICTLY limited.

There is also this link to our Facebook page

https://www.facebook.com/events/176437826085716/