Zoe Bradley & Harrods Social Butterflies campaign

CELEBRATING BRITISH SUMMER SOCIAL SEASON

As a special tribute to iconic London store Harrod’s, Social Butterflies campaign, Zoe Bradley was asked to create a store-wide moment that celebrates the British Summer Season at Harrods. The bespoke butterfly chandelier was unveiled in-store on 15th May as a central feature located within the entrance hall of the newly refurbished Door 5 escalator.

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Bradley in the studio creating the initial design

This spectacular installation is one of  Bradley’s largest to date measuring 5m x 4m. Bradley was specially commissioned to design this spectacular installation made up of over 4,000 blue, laser-cut butterflies. The creation is a testament to Bradley’s truly unique and intricate work.

Bradley says:
“I wanted to make something bold and beautiful, but also quite clean-lined and modern. I knew I wanted to focus on the colour of the Blue Morpho Butterfly and create this floating sculpture after watching a YouTube film of an enormous swarm of Monarch butterflies migrating to Mexico. Millions of them were flying in synchronicity like they were performing a poetic dance – it was breath-taking.”

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The Harrods window at Door 5 where Bradley’s chandelier hangs.

Bradley says:
“I was thrilled to be asked,” “After all, Harrods is an iconic store and has a huge International audience. I started by visiting the space. When you enter door five at Hans Crescent, it is very impressive with a strong Art Deco feel to the hall. In effect, the space itself was a great starting point. It’s like an art gallery, but in a retail setting. I wanted the design of the chandelier to the Art Deco design of the space, but also bring a touch of modernity with the silhouette.”

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The original paper butterflies were design and hand painted by Bradley and then cut out or pleated into shape.

“The real challenge on this commission has been translating the piece from hand-sculpted paper to a fine plastic which is a new material for me. Also due to the scale of the piece at 5m x 3m and incorporating over 5000 butterflies, it needed to be made with a production company in London. This was certainly a departure for me, as, I usually work from design through to manufacture within my own design studio. On this occasion I was able to watch it’s creation from cutting floor to final 3D sculpture”, says Bradley.

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“In the initial design stages it was important for me to capture the texture of the Butterfly wings using brush strokes applied onto an iridescent paper. I designed a series of hand painted metallic butterflies incorporating delicate folds and lace cut out designs into the wing shape to give depth and movement. This design was captured photographically and printed onto the plastic surface giving the impression of folds in the light and shadow of the print.”

IMG_4074_largeAbove: Millington Associates Production team working in there studio on the production of the butterfly chandelier.

Bradley says:
“My work is based upon repeat textiles the organic formation of the textile is important. There is a lot of attention to detail as the my sculptures are created by hand, which can require hundreds of man hours.

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“My aim is for visitors and shoppers as to feel like they have been transported to a tropical place. To be pulled in by nature. The piece is huge, so it means you get to see if from all different angles as you move around the store. I wanted the shoppers to feel as though they’re being surrounded by butterflies.”

Bradley designed a special set of souvenir goods for Harrods including a Tote bag, note book and plastic drinking cup. These included the signature hand painted butterfly design by Zoe Bradley for this special commission which meant the public could take a little piece of the Social Butterflies campaign home with them!

Below: One of the two designs Zoe Bradley for Harrods Tote bags

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The Social Butterfly campaign is in store until 20th June. Harrods will be hosting a series of in-store events and special promotions during this period to highlight the store wide campaign. The limited edition Zoe Bradley + Harrods merchandise is available from the gift area and online at www.harrods.com.

NEW Handcrafted Outdoor Waterproof Paper Wreaths

 NEW HANDCRAFTED OUTDOOR WATERPROOF PAPER WREATH
To celebrate the launch of our new range of Hand Made Christmas Wreaths, we are offering an introductory 10% discount on all five designs.
To pre order your hand made Christmas Wreath now for this limited offer, select the design that you want from the shop www.zoebradleyshop.com
Enter wreath10 in the discount code on check out of the shop. This offer starts today Friday 11th November and ends next Saturday 19th November.
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These beautiful wreaths are all hand made and cut and crafted in our UK studio. They have been designed and created by celebrated Paper Artist Zoe Bradley. These really are more than just your average Christmas wreath and look just as good hanging inside your home as outside on your door.
The wreaths have been made in a specialised plastic coated paper, so are totally showerproof and won’t wilt and go soggy on bad weather days!
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The gold paper has all the same qualities as the rich luxurious iridescent papers we use for our boxed roses and lots our big special project installation work. Yet it also has the same plastic coated treatment as the white paper, making it waterproof and weather resistant for use outside.
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We’re pretty certain decorating your door with a hand crafted paper wreath this season will certainly get the neighbours the talking.
We look forward to receiving your order and we wish you happy shopping from all of us at Zoe Bradley Design.

Game of Thrones Exhibition will feature Zoe Bradley Red Rose Corset

ZOE BRADLEY & GAME OF THRONES

Fans of the HBO series Game of Thrones will have a chance to visit an art gallery next week filled with a huge range of artwork inspired by the award winning programme. We are delighted that celebrated paper artist Zoe Bradley has been asked to take part in this exciting Pop Up exhibition in East London. Celebrating the release of Season 6 available now on Digital download and releasing on Blue-Ray & DVD on 14th November, Game of Thrones, fans will get the opportunity to see original pieces of work and inspirational pieces from the characters to never seen before storyboards, along with an exclusive look at costume sketches and other behind the scenes material.

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 A number of ambitious and innovative creations inspired by the characters and themes of the TV show will be on display in the Game of Thrones Art Gallery at 135 Bethnal Green Road in London’s Shoreditch from Thursday 10th – Sunday 13th November.
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Costume Designers from GoT from Season 1 – 5 from L: Michele Clapton & Michele Carragher. Photo: Perry Ogden
The exhibition will also feature never before seen sketches from the shows creators, including original storyboards from the series story boarder William Simpson and costume sketches and jewellery by Michelle Clapton, including the MEY for Game of Thrones.
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Installations and artwork will feature a variety of materials including wood, paper, embroidery, chain mail and mosaic tiles to large-scale prints from illustrators, painters and graphic designers.
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The Red Rose Corset made entirely from paper
Zoe Bradley has chosen to exhibit her Red Rose corset, first commissioned by Sotheby’s London earlier this year, as an inspired piece of costume from Game of Thrones Season 4 and in particular the Purple Wedding. The blood red rose corset (part of a much bigger dress) is a tribute to Natalie Dormer’s character Margaery Tyrell, in which the rose is used to represent the House of Tyrell.
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The detailed hand rolled Rose train of Margaery Tyrell Wedding Dress
The Red rose paper corset, adorned with red Swarovski crystals is an exaggerated silhouette to create more drama and theatre than Margaery’s actual wedding dress. However the detail of the hand rolled Briar Roses that crept around her dress in the Lion and the Rose episode in Season 4 is full of dark symbolism.
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The Red Rose & ruffle dress as it first appeared on show at Sotheby’s
Zoe Bradley’s creation echoes this symbolism with the red blood paper roses, marking the imminent bloody death of Margaery’s husband King Joffrey.
The variety of work on display from talented UK artist will ensure this is a must visit exhibition by any Game of Thrones fan or general art enthusiast.
Fan Art competition that ran on the HBO UK website invited fans of the show to awaken their artistic flair and ten talented winners were chosen by Issac Hempstead-Wright (Bran Stark in the show) and these will be displayed alongside the working artist creations.
Winter is Coming: Bran Stark played by actor Issac Hempstead Wright elected some art pieces that will be on show at the Pop Up exhibition
Event Details:
FREE ENTRY
Thursday 10th – Friday 11th November (Noon-9pm)
Saturday 12th – Sunday 13th November (10am – 6pm)
135 Bethnal Green Road London E2 7DG

Zoe Bradley creates Red Rose Dress for Chatswood Chase Sydney

ZOE BRADLEY CREATES RED ROSE DRESS FOR CHATSWOOD CHASE SYDNEY

‘Fashion can create a dream, create fantasy. Its a kind of theatre’. says American Vogue Editor in Chief Anna Wintour and we couldn’t agree more with her. British paper artist and former fashion designer Zoe Bradley has created a large scale piece of theatre with her most recent commission the Red Rose Dress. Asked by prestige shopping centre, Chatswood Chase in Sydney to create a special piece of paper art that reflected the new season of Spring fashion collections, Zoe and her team got to work on designing and making the bespoke paper gown back in August.

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It’s not the first time of course that Bradley has created something so spectacular and theatrical. Previous couture style creations have been installed both in Sotheby’s London and Chelsea Design Centre, London. What always surprises the people that come to view these applied art pieces is the fact they are made entirely from paper. A material Bradley has built her name and brand on over the last decade, since leaving the house of the late great designer, Alexander McQueen, where creating wearable art with unconventional materials was seen as ground breaking.

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The dress was designed in the UK and the metal framework that supports the 3 metre high and 4 metre long dress was manufactured in Sydney under Zoe Bradley’s design and specifications. ‘My aim was to create a modern topiary like floral gown created entirely from red roses’ comments Bradley.

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Decorated with 392 individual rose’s and with over 12,000 petals individually hand curled, it took Zoe and her team over 100 hours of work both in the UK and Sydney to produce the breathtaking gown.

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John Klein, Marketing Manager for Chatswood Chase, comments ‘Our customers are absolutely loving it’. The Red Rose dress will be on display until the 30th November.

To see more magical work in paper by Zoe Bradley visit www.zoebradley.com

Celebrating Olympic success with Team GB at British House Rio

ZOE BRADLEY & RIO OLYMPICS CHANDELIER

Entrance_British_House_Chandelier_d1b48eee-a86f-42f3-8deb-972e1fef6b5c_largeThe entrance to British House with Zoe Bradley’s paper chandelier greeted Team GB & guest’s.  

After Team GB’s most successful Olympic Games to date, we reflect on the last incredible 16 days in Rio and like a ripple effect, the feel good factor its left in its wake, that will inspire a whole new generation of sporting talent.  Team GB won medals in 19 events, more than they achieved in London four years ago. Since last weekend British athletes have appeared unstoppable in their quest to attain or in many cases retain Olympic medals. It has been an incredible sporting event to witness and we have been honoured to have had a piece of Zoe Bradley paper art hanging within the beautifully transformed space of British House.
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A view from underneath the Zoe Bradley chandelier at British House
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Olympic Canoe Slalom Gold medallist Joe Clarke.
The old colonial style architecture of the building set within Rio’s Botanical Gardens in Parque Lage could not have been better placed. In the shadow of the iconic  and monumental Christ the Redeemer it has been Team GB’s hospitality residence during the Games. We couldn’t have possible predicted before these Games in Rio that so many British athletes would be collecting such an impressive medal haul and having their photo taken in front of our paper floral chandelier.
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Olympic Gold medallist’s Katie Archibald & Elinor Barker for Team Pursuit Cycling
It was the very impressive and decorative doomed entrance that the hundreds of paper floral garlands hung from a circular structure. Made up of three rings, that decreased in size, rather than the more symbolic interlocking five rings, the colourful iridescent paper was illuminated both day and night, welcoming Team GB athletes their families and guest’s into a home from home environment where they could relax and share their success and most importantly switch off from the pressures of competing within the Olympic Park or other competing venues.
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Olympic Medallist’s David Florence & Richard Hounslow won Silver in the Men’s double Canoe Slalom
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A delighted Bryony Page jumps for joy after winning a Silver medal in Trampolining
Perhaps now the very late nights of the past fortnight have been put to rest and the many dark circles that hung less graciously than the Olympic flag from our eyes have started to lift, we can truly appreciate what coming second on the medal board, ahead of vast nations such as China and Russia means to our small but great nation.
We hoped by adding the colour gold into the paper floral garlands that it would offer some incentive and inspiration to our athletes. Little did we know when it was hung in place 2 weeks ago, just how symbolic the gold would become and how dominant the colour would be for our most inspiringTeam GB yet.
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Golden Olympians: Team GB success in the rowing both in the Men’s Fours and the women’s pairs. From Left to Right: Mohamed Sbihi, George Nash, Helen Glover, Heather Stanning, Alex Gregson, Constantine Louloudis
It seems the chandelier that everyone has had to pass under into British House reflected some of its glory and colour, namely gold onto Team GB, bringing them Olympic success.
Bring on the Great! Bring on Tokyo 2020!