Zoe Bradley Christmas Paper Wreath Workshop

ZOE BRADLEY CHRISTMAS PAPER WREATH WORKSHOP 2019

Be inspired this festive season with an Immersive paper workshop, expertly guided by artist Zoe Bradley, in the wild surroundings of the Hide Pavilion.

You will be supplied with a kit to use of paper folding tools and pre-cut paper snowflake. This beautiful paper is waterproof so can be hung in or outside. Bradley will guide you through hand folding and scoring techniques to create your very own festive snowflake wreath.

We will provide you with ribbon and cellophane wrap to take home your magical Christmas snowflake wreath (as seen in Homes and Garden Magazine retail price £180.)

During the day, Bradley will share her non-conventional story of how she started in paper and share a number of her previous collaborations, starting with her initial beginnings with Alexander McQueen.

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Price:
£115.00 Per Person – Please BOOK HERE
Price includes the 3 Hour Workshop and light refreshments.

There is a limited number of 14 places per workshop so book in early!

Date:
Saturday 16th November 2019
Morning: 10.30am – 1.30pm
Afternoon: 2.30pm – 5.30pm

Upon booking Paula @ Hide (www.hide.wales) will be in touch to confirm any of your extra requirements.
*Transfers to Hide Wales can be organised from Bridgend Train Station at an additional cost.

Workshop cancellation policy: All places reserved on workshops are non-refundable once booked.

Zoe Bradley creates floral spectacle for Pandora London

ZOE BRADLEY & PANDORA – IN BLOOM

Zoe Bradley was asked to collaborate with jewellery brand, Pandora to offer a moment of curb appeal from its Marble Arch flagship store in London’s Oxford Street. The floral creation was aimed at delivering the WOW factor. The ZB studio wanted to create something truly bespoke and handcrafted. Applying our knowledge of paper cutting and sculpture we set about producing fine detail and craftsmanship across many varieties of flowers.

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Jo Glynn-Smith, VP of Marketing at PANDORA Jewellery UK comments that: ‘As PANDORA Shine is such a significant launch we wanted to create something unique with huge curb appeal for our flagship store.  With her incredible eye for detail, Zoe was able to capture the essence of our collection and play on the hand-crafted nature of our products to inspire her installation, the most elaborate floral window treatment we have done to date.’

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This floral installation was one of our most detailed executions to date. The two large bespoke 3D flower walls transformed the windows into an explosion of colour of British flowers. The abundance of flowers was extended to go outside the store, by designing several of the key flower styles in a gold metallic to arch across the top of the Pandora store. The psychedelic flower show had landed!

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This creation has taken over 13 weeks to create from design and concept to creation. Working with a dedicated team of 7, featuring over 3000 hand-sculpted blooms using over 10,000 petals. Created from over 14 different style’s of spring blooms, of Roses, Foxgloves, Delphinium, Lily of the Valley, Daisy, Anemone and cherry blossom in 13 colour ways of our signature iridescent papers, each flower meticulously handcrafted.

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Key signature ZB flowers were scaled up in metal as big as 150cm diameter in order to create curb appeal. Bradley wanted the flowers to grow in scale over the store. Creating this ‘Alice in Wonderland’ moment for the passing the public to admire and get inspired by.

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Zoe Bradley says: “I took inspiration from the spring florals in the PANDORA Shine campaign which is whimsical and playful. I wanted to play with the scale and colours to create an avalanche of brightly coloured flowers. My aim was to create a real sense of a theatrical wilderness…”

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The design was to work inside and out, so it would appear all these wonderful flower styles were spilling out from the window, enhanced by a gold floral garland arching over the outside of the flagship store.

Bradley says: This was my Alice in Wonderland moment for Pandora – Playing with scale and detail to create this immersive experience and instagram moment!

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Zoe Bradley & Galleria Melissa – Neon Garden at Covent Garden

ZOE BRADLEY & GALERIA MELISSA – NEON GARDEN

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley’s own thoughts.

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As the gallery stands central in the centre of Covent garden’s iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley’s idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

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The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

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The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation. This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism.

A Quote Bradley found says:
‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

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When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

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Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley’s creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

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As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:
“My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette.”

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400 hand-sculpted flowers we’re created from Bradley’s studio and sculpted into a series of landscapes that we’re photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl.

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Bradley’s idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work.

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There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

Zoe Bradley & Harrods Social Butterflies campaign

CELEBRATING BRITISH SUMMER SOCIAL SEASON

As a special tribute to iconic London store Harrod’s, Social Butterflies campaign, Zoe Bradley was asked to create a store-wide moment that celebrates the British Summer Season at Harrods. The bespoke butterfly chandelier was unveiled in-store on 15th May as a central feature located within the entrance hall of the newly refurbished Door 5 escalator.

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Bradley in the studio creating the initial design

This spectacular installation is one of  Bradley’s largest to date measuring 5m x 4m. Bradley was specially commissioned to design this spectacular installation made up of over 4,000 blue, laser-cut butterflies. The creation is a testament to Bradley’s truly unique and intricate work.

Bradley says:
“I wanted to make something bold and beautiful, but also quite clean-lined and modern. I knew I wanted to focus on the colour of the Blue Morpho Butterfly and create this floating sculpture after watching a YouTube film of an enormous swarm of Monarch butterflies migrating to Mexico. Millions of them were flying in synchronicity like they were performing a poetic dance – it was breath-taking.”

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The Harrods window at Door 5 where Bradley’s chandelier hangs.

Bradley says:
“I was thrilled to be asked,” “After all, Harrods is an iconic store and has a huge International audience. I started by visiting the space. When you enter door five at Hans Crescent, it is very impressive with a strong Art Deco feel to the hall. In effect, the space itself was a great starting point. It’s like an art gallery, but in a retail setting. I wanted the design of the chandelier to the Art Deco design of the space, but also bring a touch of modernity with the silhouette.”

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The original paper butterflies were design and hand painted by Bradley and then cut out or pleated into shape.

“The real challenge on this commission has been translating the piece from hand-sculpted paper to a fine plastic which is a new material for me. Also due to the scale of the piece at 5m x 3m and incorporating over 5000 butterflies, it needed to be made with a production company in London. This was certainly a departure for me, as, I usually work from design through to manufacture within my own design studio. On this occasion I was able to watch it’s creation from cutting floor to final 3D sculpture”, says Bradley.

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“In the initial design stages it was important for me to capture the texture of the Butterfly wings using brush strokes applied onto an iridescent paper. I designed a series of hand painted metallic butterflies incorporating delicate folds and lace cut out designs into the wing shape to give depth and movement. This design was captured photographically and printed onto the plastic surface giving the impression of folds in the light and shadow of the print.”

IMG_4074_largeAbove: Millington Associates Production team working in there studio on the production of the butterfly chandelier.

Bradley says:
“My work is based upon repeat textiles the organic formation of the textile is important. There is a lot of attention to detail as the my sculptures are created by hand, which can require hundreds of man hours.

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“My aim is for visitors and shoppers as to feel like they have been transported to a tropical place. To be pulled in by nature. The piece is huge, so it means you get to see if from all different angles as you move around the store. I wanted the shoppers to feel as though they’re being surrounded by butterflies.”

Bradley designed a special set of souvenir goods for Harrods including a Tote bag, note book and plastic drinking cup. These included the signature hand painted butterfly design by Zoe Bradley for this special commission which meant the public could take a little piece of the Social Butterflies campaign home with them!

Below: One of the two designs Zoe Bradley for Harrods Tote bags

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The Social Butterfly campaign is in store until 20th June. Harrods will be hosting a series of in-store events and special promotions during this period to highlight the store wide campaign. The limited edition Zoe Bradley + Harrods merchandise is available from the gift area and online at www.harrods.com.

Zoe Bradley’s James Bond Spectre Day of The Dead Dress

ZOE BRADLEY’S JAMES BOND SPECTRE DAY OF THE DEAD DRESS WITH OMEGA WATCHES

As opening film sequences go, the new James Bond film, Spectre is pretty spectacular.

Celebrating the annual festival of Day of the Dead, a cast of thousands pulsate through the sultry heat of the Mexico City streets. They are dressed in the most elaborate and detailed costumes ever undertaken in any James Bond film.

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We were delighted therefore to get a call from leading luxury watch brand, Omega, whose timepieces have been worn by James Bond for the last 20 years, to ask if we could recreate one of the spectacular dresses that feature in the opening sequence.

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Zoe Bradley and her team set to work on sketches, designing elaborate and voluminous dress shapes and headpieces, incorporating large flowers and skulls. All of which were to be realised in paper!

The dress was commissioned by the top department store in Berlin Kaufhaus des Westerns (KaDeWe), whose entire windows have been dedicated to the new James Bond film.

The Day of the Dead dress was created from our studio using hundreds of hand crafted white paper flowers and 15 skulls were painstakingly put together using white paper. These were then applied by hand to the dress frame, creating a huge sweep across the window and framing a film still from the opening Mexico sequence.

Actress Naomie Harris, who plays Miss Moneypenny opened the Omega James Bond exhibition at the luxury department last week ahead of the Berlin Premiere of the film. The exhibition is open to the public until the 14th November 2015.