Zoe Bradley Christmas Paper Wreath Workshop

ZOE BRADLEY CHRISTMAS PAPER WREATH WORKSHOP 2019

Be inspired this festive season with an Immersive paper workshop, expertly guided by artist Zoe Bradley, in the wild surroundings of the Hide Pavilion.

You will be supplied with a kit to use of paper folding tools and pre-cut paper snowflake. This beautiful paper is waterproof so can be hung in or outside. Bradley will guide you through hand folding and scoring techniques to create your very own festive snowflake wreath.

We will provide you with ribbon and cellophane wrap to take home your magical Christmas snowflake wreath (as seen in Homes and Garden Magazine retail price £180.)

During the day, Bradley will share her non-conventional story of how she started in paper and share a number of her previous collaborations, starting with her initial beginnings with Alexander McQueen.

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Price:
£115.00 Per Person – Please BOOK HERE
Price includes the 3 Hour Workshop and light refreshments.

There is a limited number of 14 places per workshop so book in early!

Date:
Saturday 16th November 2019
Morning: 10.30am – 1.30pm
Afternoon: 2.30pm – 5.30pm

Upon booking Paula @ Hide (www.hide.wales) will be in touch to confirm any of your extra requirements.
*Transfers to Hide Wales can be organised from Bridgend Train Station at an additional cost.

Workshop cancellation policy: All places reserved on workshops are non-refundable once booked.

Zoe Bradley creates floral spectacle for Pandora London

ZOE BRADLEY & PANDORA – IN BLOOM

Zoe Bradley was asked to collaborate with jewellery brand, Pandora to offer a moment of curb appeal from its Marble Arch flagship store in London’s Oxford Street. The floral creation was aimed at delivering the WOW factor. The ZB studio wanted to create something truly bespoke and handcrafted. Applying our knowledge of paper cutting and sculpture we set about producing fine detail and craftsmanship across many varieties of flowers.

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Jo Glynn-Smith, VP of Marketing at PANDORA Jewellery UK comments that: ‘As PANDORA Shine is such a significant launch we wanted to create something unique with huge curb appeal for our flagship store.  With her incredible eye for detail, Zoe was able to capture the essence of our collection and play on the hand-crafted nature of our products to inspire her installation, the most elaborate floral window treatment we have done to date.’

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This floral installation was one of our most detailed executions to date. The two large bespoke 3D flower walls transformed the windows into an explosion of colour of British flowers. The abundance of flowers was extended to go outside the store, by designing several of the key flower styles in a gold metallic to arch across the top of the Pandora store. The psychedelic flower show had landed!

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This creation has taken over 13 weeks to create from design and concept to creation. Working with a dedicated team of 7, featuring over 3000 hand-sculpted blooms using over 10,000 petals. Created from over 14 different style’s of spring blooms, of Roses, Foxgloves, Delphinium, Lily of the Valley, Daisy, Anemone and cherry blossom in 13 colour ways of our signature iridescent papers, each flower meticulously handcrafted.

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Key signature ZB flowers were scaled up in metal as big as 150cm diameter in order to create curb appeal. Bradley wanted the flowers to grow in scale over the store. Creating this ‘Alice in Wonderland’ moment for the passing the public to admire and get inspired by.

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Zoe Bradley says: “I took inspiration from the spring florals in the PANDORA Shine campaign which is whimsical and playful. I wanted to play with the scale and colours to create an avalanche of brightly coloured flowers. My aim was to create a real sense of a theatrical wilderness…”

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The design was to work inside and out, so it would appear all these wonderful flower styles were spilling out from the window, enhanced by a gold floral garland arching over the outside of the flagship store.

Bradley says: This was my Alice in Wonderland moment for Pandora – Playing with scale and detail to create this immersive experience and instagram moment!

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Zoe Bradley & Galleria Melissa – Neon Garden at Covent Garden

ZOE BRADLEY & GALERIA MELISSA – NEON GARDEN

When Bradley was asked to collaborate with Galeria Melissa in Covent Garden she saw the potential to bring the new element of film to her work. Melissa’s DNA is encoded with an obsession with the new and revolutionary; challenging and reinventing itself in each collection, thus echoed in Bradley’s own thoughts.

7-zoebradley-paperart-neongarden-melissa-paperflowers-neon-bright-designPhotography by Melvyn Vincent

As the gallery stands central in the centre of Covent garden’s iconic old flower market it. The shoe store with adjacent gallery means that Art is for all and the visitors that come to the store can have a window into the art world.

Bradley’s idea behind the installation was to create an exotic garden, celebrating the feminine, architectural forms of flowers. It was important that the scale of the garden was oversized so the petals towered above the viewer.

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The hot neon colour underpins the floral textile with accent colours such as fuchsia pink, pastel lilacs and deep plum which all open and bloom into a kaleidoscopic explosion of colour.

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The Lotus flower is the ‘hero’ flower of the piece and was used to give the floral textile and accompanying animated film the narrative behind the installation. This Lotus flower has come to be associated with purity and beauty in the religions of Buddhism and Hinduism.

A Quote Bradley found says:
‘I thought it was very interesting how the open flower and the unopened Lotus bud forms are associated with human traits. The unopened bud is representative of a folded soul that has the ability to unfold and open itself up.’

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When you visit the Gallery you are greeted from the doorway with a neon suspended Lotus flower in the entrance with a backdrop of a kaleidoscopic floral animation.

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Our collaborators Swhype worked tirelessly on the animation of this 3minute loop sequence to Bradley’s creative direction. Working directly with the patterns and filmed 3D hand-sculpted creation of each ZB paper flower. This backdrop of blossoming flowers added a magical element to the exhibition.

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As you continue down the stairs you enter a room vinyl wrapped in a hot neon oasis of flowers in a variety of oriental styles. A second lotus flower rotates on the floor echoing the motion of a flower opening upon a pond.

Bradley says:
“My work is drawn from nature and the natural rhythms in nature. There is always an element of symmetry in my work, from the floral elements to the overall silhouette of the piece. I look for balance and natural patterns. I work rather instinctively with the paper than mathematically; the flow of the piece is important to me so there is life and movement in the silhouette.”

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400 hand-sculpted flowers we’re created from Bradley’s studio and sculpted into a series of landscapes that we’re photographed by Arthur Woodcroft and stitched together to form a large scale wall vinyl. The artistry ran through this collaboration right down to the piecing together of the details of the vinyl.

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Bradley’s idea to turn the flowers into a vinyl wallpaper ment that the scale of the paper flowers could be used in a larger format that usual creating even more drama to the scale of her work.

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There are many layers to this exhibition, but the development of large wallpaper design is a new exciting avenue for Bradley one that you should see more developments over the coming year!

Zoe Bradley Impresses Team GB British House at Rio Olympics with Huge Paper Chandelier

ZOE BRADLEY & TEAM GB BRITISH HOUSE 

We are only into Day 5 at the Rio Olympic Games in Brazil and @TeamGB have edged ahead of their Olympic medal haul from London 2012. The sunny feel good factor emanating from Brazil is a welcome tonic to our dull British summer back home. Naturally the team at Zoe Bradley have another reason to be cheerful along with Team GB bringing back the medal hardware from Brazil, as we celebrate with them over at British House Rio, where the athletes and invited guests can take some much need time out and enjoy the historic house’s temporary refit with comfortable furnishings from a host of British brands.

BHR_Luke_Garcia_day1_HR_-78_largeView from below the Zoe Bradley floral paper chandelier at the entrance to British House. Team GB’s hospitality venue for Rio 2016.
Photo Credit: Nina Pennick

In case you have missed it (our advice is to simply look up) on entering up from the steps to the impressive entrance, you are faced with a huge circular chandelier. Its bright, its cheerful and will hopefully only add to the warm celebratory glow of those fortunate enough to visit Team GB’s British House.
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Close up detail of the hundreds of hand curled paper petals that make up the cascading paper chandelier in Team GB’s British House. Photo credit: Nina Pennick
We were delighted to take on this very special commission when Zoe Bradley was asked to design and create a chandelier that was ‘colourful, inspiring, something that evoked a celebration’.
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Zoe Bradley paper ring chandelier hanging in the entrance of British House, Parque Lage, Rio de Janerio Brazil.
We understand athletes and guest’s have been impressed by the scale of the hundreds of drops of brightly coloured flowers. The hand curled paper flower heads, based on the local Bougainvillea plant, was created and made from our studio in Wales UK and exported to Rio. Each day it gives us a smile and a sense of true patriotism as the coverage of @teamGB hard work and achievements get the rewards and recognition they all so deserve.
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The colourful chandelier made up of hundreds of hand curled paper flowers hangs in the entrance to British House, Rio Brazil. Photo Credit: Nina Pennick
Realising this large scale hanging piece, required long hours, attention to detail, execution of finish and an impressive presentation. These same qualities reflect the dedication from our own talented athletes, yet it would be churlish to compare an athletes years of hard work and determination with our own efforts of raising the chandelier in British House. We however, are incredibly proud and privileged to be a part of this global sporting event in Rio and wish every athlete that has to walk under our  chandelier that it gives each and every one an extra bit of luck and inspiration to go out and enjoy their Olympic experience.
https://www.britishhouserio.com/sponsor/zoe-bradley/

Zoe Bradley’s Collaboration With M&S WINS Most Creative Visual At Jasmine Awards

ZOE BRADLEY’S COLLABORATION WITH M&S WINS MOST CREATIVE VISUAL AT JASMINE AWARDS

We were delighted to hear this week that our collaboration with Marks & Spencer won Best Creative Visual at the annual Jasmine Awards, held at BAFTA London on Wednesday 16th March. Under the Creative Direction of Karen Davidson of Paul Barry Design, paper artist Zoe Bradley created six different paper shapes, inspired by the festive season, including a holly leaf and winged Angel to illustrate the ‘Forever Fragrance’, timeless classic’s that every women should take note of.

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These seasonal paper shapes were beautifully shot by the aptly named photographer Christophe Bouquet for the M&S online magazine Style & Living.

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The award was introduced in 2012 for a stand alone piece with minimal words which stood the test of time of inspiring the reader by its visual impact.
Despite the panel of judges expressing it was a very tough decision due to the high quality of entries. The Forever Fragrances online piece secured first prize, with words by Emma Robertson.
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Well Done & Congratulations on a great team effort with this successful collaboration.