Zoe Bradley & Harrods Social Butterflies campaign

CELEBRATING BRITISH SUMMER SOCIAL SEASON

As a special tribute to iconic London store Harrod’s, Social Butterflies campaign, Zoe Bradley was asked to create a store-wide moment that celebrates the British Summer Season at Harrods. The bespoke butterfly chandelier was unveiled in-store on 15th May as a central feature located within the entrance hall of the newly refurbished Door 5 escalator.

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Bradley in the studio creating the initial design

This spectacular installation is one of  Bradley’s largest to date measuring 5m x 4m. Bradley was specially commissioned to design this spectacular installation made up of over 4,000 blue, laser-cut butterflies. The creation is a testament to Bradley’s truly unique and intricate work.

Bradley says:
“I wanted to make something bold and beautiful, but also quite clean-lined and modern. I knew I wanted to focus on the colour of the Blue Morpho Butterfly and create this floating sculpture after watching a YouTube film of an enormous swarm of Monarch butterflies migrating to Mexico. Millions of them were flying in synchronicity like they were performing a poetic dance – it was breath-taking.”

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The Harrods window at Door 5 where Bradley’s chandelier hangs.

Bradley says:
“I was thrilled to be asked,” “After all, Harrods is an iconic store and has a huge International audience. I started by visiting the space. When you enter door five at Hans Crescent, it is very impressive with a strong Art Deco feel to the hall. In effect, the space itself was a great starting point. It’s like an art gallery, but in a retail setting. I wanted the design of the chandelier to the Art Deco design of the space, but also bring a touch of modernity with the silhouette.”

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The original paper butterflies were design and hand painted by Bradley and then cut out or pleated into shape.

“The real challenge on this commission has been translating the piece from hand-sculpted paper to a fine plastic which is a new material for me. Also due to the scale of the piece at 5m x 3m and incorporating over 5000 butterflies, it needed to be made with a production company in London. This was certainly a departure for me, as, I usually work from design through to manufacture within my own design studio. On this occasion I was able to watch it’s creation from cutting floor to final 3D sculpture”, says Bradley.

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“In the initial design stages it was important for me to capture the texture of the Butterfly wings using brush strokes applied onto an iridescent paper. I designed a series of hand painted metallic butterflies incorporating delicate folds and lace cut out designs into the wing shape to give depth and movement. This design was captured photographically and printed onto the plastic surface giving the impression of folds in the light and shadow of the print.”

IMG_4074_largeAbove: Millington Associates Production team working in there studio on the production of the butterfly chandelier.

Bradley says:
“My work is based upon repeat textiles the organic formation of the textile is important. There is a lot of attention to detail as the my sculptures are created by hand, which can require hundreds of man hours.

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“My aim is for visitors and shoppers as to feel like they have been transported to a tropical place. To be pulled in by nature. The piece is huge, so it means you get to see if from all different angles as you move around the store. I wanted the shoppers to feel as though they’re being surrounded by butterflies.”

Bradley designed a special set of souvenir goods for Harrods including a Tote bag, note book and plastic drinking cup. These included the signature hand painted butterfly design by Zoe Bradley for this special commission which meant the public could take a little piece of the Social Butterflies campaign home with them!

Below: One of the two designs Zoe Bradley for Harrods Tote bags

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The Social Butterfly campaign is in store until 20th June. Harrods will be hosting a series of in-store events and special promotions during this period to highlight the store wide campaign. The limited edition Zoe Bradley + Harrods merchandise is available from the gift area and online at www.harrods.com.

Zoe Bradley creates huge paper chandelier for Team GB British House in Rio

ZOE BRADLEY CREATES HUGE CHANDELIER FOR TEAM GB

Some weeks ago, Zoe Bradley Design studio was asked to design and create a paper sculpture for Team GB’s hospitality venue in Rio de Janerio for the Olympic Games. Known as British House, the venue is to provide a relaxed sanctuary for Team GB and their VIP guest’s away from the sporting venue’s.

EXterior_shot_of_British_House_f2e5aa37-9008-4d87-8989-049d7203fbfe_largeThe exterior of British House. Home to Team GB during the Rio Olympics in Parque Lage.

It’s not the sort of commission you get everyday, while at least not for every four years. Bradley set to work on designing a show stopping large floral chandelier to celebrate Team GB’s new home in Rio. It was certainly a challenge! The studio had to cut and curl hundreds of flowers with less than 4 weeks until the structure had to be shipped from London to Rio.
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The entrance to British House in Parque Lage situated opposite the iconic Christ the Redeemer.
‘I wanted to create a piece that celebrated the rich tropical colours that are synonymous with Brazil, and capture the exotic nature of the host country’s flowers.’ comments Bradley. The design studio was poised to create something quite special. It required Bradley’s renowned paper sculpting skills to produce a floral chandelier on an Olympic scale.
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Artistic rendering of how the paper floral chandler will appear.
‘I wanted the floral chandelier to engulf the space and draw you into the building, which can be viewed from many angles. I want the athletes and guests to be inspired and uplifted as they walk through the entrance.’ says Bradley
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Hundreds of paper flower garlands waiting to be hand curled.
The result was a dense cascading paper floral chandelier that will take pride of place in the entrance to the impressive Parque Lage building. Inspired by Rio’s native Bougainvillea plant, the design has been created from over 2500 hand curled flowers in fuchsia pink, burnt orange, deep violet, lilac, and, of course, gold to symbolise the ultimate achievement. Hundreds of florals cascade down from three separate circular rings inside one another. The piece measures 2.5 metres in diameter and 2.8 metres in hanging length.
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The final Zoe Bradley Paper Chandelier ready to be raised up
Zoe Bradley’s work is aimed at bringing awareness to cultural events, and she believes that art can enhance environments in which we work and live. Bradley recognises ‘This is a great opportunity to take a contemporary art installation outside the usual gallery walls. Hanging the chandelier at the entrance to Team GB British House I hope, will provide a warm and uplifting welcome to the athletes and invited guest’s over the coming weeks.’

Paper Artist Zoe Bradley Creates First Public Space Paper Art Piece Within Burlington Arcade

ZOE BRADLEY & BURLINGTON ARCADE

It’s been an extremely busy time for Zoe Bradley Design over the last couple of months. My brilliant and dedicated team worked tirelessly to achieve our first public space art installation. We were commissioned by Burlington Arcade, in the heart of London’s Mayfair to create two large hanging chandeliers for their Summer art exhibition and to coincide with the launch of their new beautiful crafted floor – which was 2 years in the making!

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Together the two chandeliers consist of 1860 flowers made up from 9676 petals and 2100 leaves. I made the flowers and leaves from a range of 120gsm to 300gsm iridescent papers, known for its luminous finish. The floral chandeliers will hang in the Burlington space until September.
My aim is to transport the public into an exotic garden on their visit to Burlington Arcade, an oasis of luxury.
The designs of the chandeliers took their inspiration from another familiar public space artist Anish Kapoor, particularly his Cloud gate piece. I’m a great admirer of his work and how the scale plays with the environment. The illusion was to create an enormous bouquet of floating flowers’.

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If you are in central London over this summer, please take some time to go visit the Arcade and share your thoughts and photos on @zoebradleydesign and @zbdesign. We’d love to see your photos. If you also happen to have a interesting (take that for large) space to fill, then please let us know. Both hand crafted paper chandeliers will be going up for sale in September, as I’m not sure we have room for them when they return to our studio!

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